The Google Penguin Update, very similar to Panda last year, has angered SEOs and webmasters, most of whom say they need played by Google’s rules. Anchor text diversity and link relevancy could also be 2 key factors of Penguin, in keeping with additional early analysis.
60% 'Money Keyword' Anchor Text
As mentioned in “Google Penguin Update: five kinds of Link problems Harming Some Affected Websites”, spammy link signals (paid text links using precise match anchor text, comment spam, guest posts on questionable sites, article promoting sites, and links from dangerous sites) were among the problems for a few sites littered with the algorithmic modification.
Google was conjointly hitting websites for aggressive anchor text for keywords in backlinks even before Penguin. Post-Penguin, anchor text diversity becomes additional crucial.
The results are quite fascinating. Websites that saw their search rankings tumble had a cash keyword for anchor text in sixty five % or additional of their inbound links, in keeping with Microsite Masters (not that this share was a guarantee of being hit by Penguin):